CostGuard Automated Series Upgrade
The audience is restaurant owners and managers, food service operators, executive chefs, hotel management directors, caterers, and related professionals.
The campaign is sent to those that request a free trial of the software. The goal is to get them to buy the full version. Toward that goal, the automated series facilitates the download and use of the trial software, so that leads learn firsthand how powerful and easy to use it is. The series also identifies the benefits and other selling points of the product at each stage of the buying cycle. Furthermore, it makes it as easy as possible for the lead to access the order form.