Design Portfolio

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Email Marketing

	This campaign used high-impact copy and graphics to generate over one hundred orders for a $195 business-to-business content product.
	This campaign created a sense of urgency to book an upcoming conference. I used behavioral targetting to reduce strain on the email marketing list.

Email Newsletters

	For my photography business, I use a short and relevant design. Clickthrough rates are nearly 50%, impressive even for a small list of very interested prospects.
	I designed this newsletter so that the large amount of content would be easy to navigate. It was praised by subscribers, even those that had tried to persuade us against switching to HTML.

Landing Pages

	This headline, short copy, hero shot, and layout were developed for a pay-per-click campaign.
	This home page for first-time visitors was developed with the goal of presenting a clear and focussed offer. It was a major contributor to 100,000 sign ups during a one-year period.

Redesign Projects

I redesigned the template for Larry Chase's Web Digest For Marketers columns to improve search engine optimization and subscription conversion rates and increase session depth.

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